AppQuantum game publishing producer Elena Bugakova in collaboration with comprehensive analytics service devtodev will operate as a curator and expert of the course on ad monetisation in mobile games. Elena Bugakova — AppQuantum publishing producer, she has 10 years of experience in the mobile gaming industry. During 2019, she was engaged in mobile games ad monetisation succeeding with such projects as Idle Light City and Off-road.
Today, over 90% of free mobile games are monetized through ads. Therefore, the course will be useful to everyone working with free-to-play games to understand the basic principles of ad monetisation.
Elena Bugakova will hold two lectures on ad monetisation in mobile games. In the first lecture, she will go over everything about the history of ad monetisation and current trends in mobile games. In her other talk she will tell about ad metrics commonly used in the mobile games industry. All of the lectures performed in Russian.
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