If your advertising campaign isn't breaking even — don't worry! You can still save this campaign and make a lot of money. But how to do that?

Knowing the metrics and how to use them allows you to see what is happening with the purchase and why. Elena Menshchikova, our UA Manager, talked about the seven most influential metrics in mobile game marketing and how to work with them. 

This knowledge will allow you to adjust the strategy and significantly increase the performance of your campaigns.

You can find our article here and learn more about how important metrics work.