How we forecast user acquisition profitability in mobile games

How we forecast user acquisition profitability in mobile games

Forecasting UA profitability isn’t about guesswork — it’s about building a system that lets you make fast decisions with controlled risk.

We rely on early signals like D7 performance to project long-term returns, continuously recalibrate our models, and keep forecast error within a predictable range. It’s not about a “perfect” model, but about data discipline, constant iteration, and knowing when to scale — or stop.

Continue reading