Every mobile game needs an audience. But what's the most effective method to attract it? Should you leverage your own team's efforts, engage a performance marketing agency, or work with a publisher?
Vlad Samarin, our Head of User Acquisition, decided to delve deeply into this question. He explained the general responsibilities of UA teams and evaluated the three options mentioned above. Vlad assessed the most significant advantages and disadvantages of each and provided insightful recommendations on determining the best fit for your needs.
Join us to read the article on GamesIndustry.biz!
