Take a look at how, by leveraging TikTok's advanced performance tools — such as the Self-Attributing Network, Advanced Dedicated Campaigns, etc. — and implementing tailored strategies for iOS and Android, we effectively expanded our user base while maintaining strong retention.

The results speak for themselves: a 4X boost in cost efficiency, a 3X increase in installs, a 35% higher install rate, and a 9% increase in ARPU. 

Want to dive deeper? Check out the full case study here.