Optimizing UA campaigns is now more complex than it was before 2021. Every Marketing Analyst and UA Manager had to adapt to access information about users and their in-app actions after download.

To help you navigate this, AppQuantum has prepared a comprehensive guide detailing how life has changed two years since the advent of SKAdNetwork, and sharing the methods that have elevated our UA to a new level.

Rauf Valeev, AppQuantum's Marketing Data Analyst, covered a lot of valuable themes, from understanding the shift away from IDFA to our own algorithm for evaluating Day 1 user traffic on iOS.

You're only one click away from this insightful article.