How to Start Marketing Games as a Developer: Choosing Sources and Budget

How to Start Marketing Games as a Developer: Choosing Sources and Budget

You might have developed an awesome mobile game, but if no one plays it, all that effort goes to waste. This can happen just because your marketing doesn't work right.

Even if you throw a lot of resources into marketing, success isn’t a given. These days, it’s clear you need deep expertise to really make it big. When mistakes can cost hundreds of thousands and risk your game’s future, where do you start?

We’re here to drop some hints for devs, covering everything from budgeting to picking the right platforms for your campaigns.

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