Every day, the market is getting flooded with more and more ad creatives, yet only a few become genuine hits that inspire future ads. There should be a special secret to their success, right?

Vitaly Gladkov, our Head of Creative & Production, explores this question in his new article for Business of Apps. He provides insights into the development of our hit ad concept for the game Gold & Goblins, which achieved $12,000,000 in total marketing spend, and shares the strategies his team leverages when working with creatives.

Join us to read the full article here.