Our UA growth manager, Alexey Gavrilov, participated in the panel discussion of IDFA Effect' on UA Performance & New Changes for ASO at Pocket Gamer Connects Digital.

During this event, specialists from different companies discussed how the evaluation of UA performance has changed after the SKAD appeared, which new traffic sources are coming into usage, which ones would no longer be used, and which metrics are used for SKAD evaluation. 

We believe that sharing the expertise of different players on the market is essential for the growth of our industry, so that's why we enjoy sharing our insights with others!