AppQuantum x TikTok Case Study: ROAS +50%, ARPU +30%, and CPI -40%

AppQuantum x TikTok Case Study: ROAS +50%, ARPU +30%, and CPI -40%

Learn how AppQuantum's consistent approach to integrating TikTok for Business solutions boosted our UA campaigns for Gold and Goblins!

We gradually incorporated various TikTok services, such as Smart Performance Campaign, TikTok Marketing API, etc. These solutions let us expand the game's user base and increase ROAS and ARPU while decreasing CPI. Also, TikTok's tools automated many processes, allowing us to expand and sustain scale while minimizing its operational workload efficiently.

The results were astonishing. To dive deeper into the details, explore the full study here.