AppQuantum's experts have shared a new article about ad monetisation in mobile apps «What is Mobile Ad Monetisation and How does it Work? Part II: Ad Mediation».

 

In the first part of this article we already covered what bidding, waterfalls and calls are. In the second part we are clarifying the process of work with ad mediation platforms.

 

From this article you will find out how to choose the right ad networks, set up waterfalls and increase your ad revenue.